Rado: The Art of Innovation in Watchmaking

Rado: Pioneering Materials and Design

Rado stands as one of the most innovative watch brands globally, renowned for its use of advanced materials and timeless design philosophy.

The Rado Heritage

Founded in 1917 in Switzerland, Rado became famous for introducing the world's first scratch-resistant watch in 1962—the legendary DiaStar. This groundbreaking timepiece set the standard for durability and modern aesthetics in luxury watchmaking.

Revolutionary Materials

Rado pioneered the use of:

• High-tech ceramics that are virtually scratch-proof
• Sapphire crystal for exceptional clarity and resistance
• Ceramos™—a unique fusion of ceramic and metal

Iconic Collections

Rado's most celebrated lines include the DiaStar, Captain Cook, True, and Centrix—each offering distinctive aesthetics paired with cutting-edge technology and Swiss precision.

Discover our curated Rado collection and experience the perfect balance of innovation and elegance.